Our Story
New Style Detailing was built from the ground up by Diego Proulx, a 17-year-old entrepreneur from Hudson, WI who saw a gap in the market: auto detailing treated like a commodity, not a craft.
What started as a high school side hustle quickly became Hudson's most trusted detail studio. Diego invested in professional-grade equipment, trained in advanced techniques, and committed to one simple promise: showroom results, every single time.
Today, New Style Detailing is ranked #1 in Hudson with over 122five-star Google reviews. We're fully licensed and insured, and every vehicle that leaves our bay is treated with the same care we'd give our own.
The Journey
The Beginning
Diego Proulx founded New Style Detailing as a 17-year-old Hudson high school student with a passion for cars and an eye for perfection.
Building a Reputation
Word spread fast. What started as weekend detailing for friends became a full schedule of loyal local customers who demanded quality.
#1 in Hudson
Recognized as the #1 Car Detailing Business in Hudson, WI by BusinessRate Best of 2025. 122 five-star Google reviews and counting.